So how do you maximize lead generation?
Believe it or not, it's not just about the pitch.
You've probably pondered this yourself, asking "why aren't they biting?"
Well, attracting clients and converting leads hinges on 3 crucial elements I call "the magnetic trio," and you must align your stars just right...
If you're reading this now - chances are you're exasperated (like I was) because you haven't quite cracked the code on HOW to do that, and it's one of the major obstacles preventing your business from breaking free of the "stagnation spiral," expanding your team, and living the kind of life most only daydream about.
With this complimentary guidebook (just cover the shipping and handling), you'll receive the precise, step-by-step methods we implemented to land more clients and skyrocket our growth, becoming a seven-figure basement waterproofing and foundation repair contractor business. These strategies have now been emulated by over a thousand of ambitious basement waterproofing and foundation repair contractors that I have trained over the years.
As an owner/contractor for over 35 years, I found the information in Bill's book refreshing and on point. Many basement repair owners don't spend the time to understand the digital lead environment and only focus on the lead cost. This book delves into making corrections to get more value out of each platform. I highly recommend this book to anyone who's serious about becoming more successful with their online advertising
In the last 8 years, I’ve paid over $13,000 to learn the topics in this book from Bill Crawford; and this book takes those topics to a deeper level with more current information than what was covered in those seminars. The customer review section allowed me to get a new employee up to speed managing our reviews, particularly Google, in no time, allowing me to revert to the Gerber principle of “Working on the business rather than in it.” Invest in your business with “Proven Strategies to Maximize Your Digital Leads” and reap the returns.
This is the granular framework every contractor can benefit from. The simplistic breakdown of great ideas makes this book really stand apart from the rest. If you're a contractor looking to fill your funnel with leads, look no further
As somebody who has never owned my own waterproofing or contracting business, this book was extremely insightful. Bill does a great job of explaining the whys behind everything he does and truly showcasing what's in it for you if you follow these tips. A lot of people stress over close rate, win rate, quote times, ASP etc. But very few that I work with, truly understand the benefits of proper marketing and lead generation (better qualification, higher close rates, happier customers, etc). Whether you are a seasoned pro, or just starting out, give this book a read, you won't be disappointed
Mr. Crawford hit the nail on its head with this one! Diving into growth and educational tips on your business this book plays an important role in tying all pieces together in an accurate and concise manner. I'd read through this one a few times
I was so wildly impressed by this book because it speaks specifically to my industry. Too often
when you search for information it’s generic and a broad brush stroke that doesn’t understand
what we do. This book is not only specific to basement waterproofing, it digs down (no pun
intended) into parts of the industry I never knew existed. The author understands our industry to
the point it’s eerie. After reading this book, I realized to just do what I am good at and waterproof
basements and hire them to do the rest.I was so wildly impressed by this book because it speaks specifically to my industry. Too often when you search for information it’s generic and a broad brush stroke that doesn’t understand what we do. This book is not only specific to basement waterproofing, it digs down (no pun intended) into parts of the industry I never knew existed. The author understands our industry to the point it’s eerie. After reading this book, I realized to just do what I am good at and waterproof basements and hire them to do the rest.
First, we'll dive into the number 1 reason leads fall through the cracks and share the exact step-by-step formula I used personally to counteract it for basement waterproofing and foundation repair businesses.
Next, we'll discuss crafting a world-class digital onboarding experience...
This does wonders in getting potential clients past the initial hurdle of uncertainty, a feeling everyone encounters when considering a substantial service.
Following this, we delve into reporting and communication, revealing the specific SEO, Google GMB, and other marketing strategy metrics to track in order to accurately forecast lead generation and future cash flow for your niche business...
Alongside how often to review them and what healthy metrics and ideal lead generation targets should look like in the basement waterproofing and foundation repair industry.
We'll tackle optimizing marketing strategies as your basement waterproofing and foundation repair business thrives... and how to ensure your marketing efforts continue to deliver results as you scale up.
HINT: It's not just about the tools you use and the strategies you deploy - it's crucial to have the right people managing these campaigns, each with the necessary skills and expertise in their respective domains - and to never mix up their responsibilities.
In this book I’ll be sharing the proven, step-by-step processes we used to not only get enough leads - and ultimately clients- to build a 7-figure basement waterproofing and foundation repair business, and was able to sell it.
There is a specific formula to getting it right, and it goes far deeper than simply “run ads.”
They’ve not only worked for me, but for countless other basement waterproofing and foundation repair businesses! And I am confident they will work for you IF you apply them.
Over the past 4 years I've taken these proven methods to keep more clients for longer, (creating exponential recurring revenue growth year on year) and helped dozens of agency owners from around the world do the same.
And in this book I’m going to give you those exact same strategies…FREE.
While everyone else says “buy from me, give me your money” I am doing the opposite.
I am so certain that these strategies will work for you that I want you to see for yourself just how powerful they are so you can implement and begin to experience them first hand!
And yes, I digital marketing services which I offer… however only after I’ve established incredible value.
Don't miss your chance to discover how to exponentially grow your basement waterproofing and foundation repair business revenue by getting and converting more leads. Grab your free copy now!
PAGE 13: Fundamentals needed to have your website convert leads into paying clients.
PAGE 31: How to rank on Google Maps and always show up in the Google 3-Pack.
PAGE 55: Turning your website into your most authoritative piece that will make it hard not to choose your business.
PAGE 69: My proven strategy to make the most of Google and how to not have Google endlessly suck money from your credit card.
PAGE 97: A simple step you can take to avoid having your Angi's listing go to waste and get more leads from Angi's List.
PAGE 119: How to implement best-in-class reputation management strategies and build trust and authority on your GMB profile.
PAGE 137: Industry leading best-practices for following up with your leads to ensure you never lose an opportunity again.
PAGE 39: How to Map out the first 30 and 90 days to ensure an exceptional experience and outcome with the exact emails, messages, calls and direct mail you should send.
PAGE 40: How to manufacture tangible, quick wins in the first couple of weeks (one of the best ways to reduce churn).
PAGE 40: A simple step you can take to avoid having your clients feel like you’re “ghosting” them (it’s one of the biggest complaints clients have, and it causes them to lose confidence and cancel).
PAGE 54: The 5-step specific welcome sequence to use with new clients that makes them feel like you’re really on top of the ball..
PAGE 60: The secret gift we use to give our clients ultimate confidence in our ability & make them feel completely at home.
PAGE 147: My strategy for social media marketing for basement waterproofing and foundation repair contractors that turns your online presence into a brand people love.
PAGE 175: How to create the most efficient GMB profile for your basement waterproofing and foundation repair business.
PAGE 195: The best SEO implementation strategy to always outrank your competition.
PAGE 223: Fool-proof tracking mechanisms for your marketing efforts so you're always making decisions based on facts and data - no more gut-guessing..
PAGE 243: Industry leading and cutting-edge tools for your marketing strategy - both free & paid so you can choose the best for your current situation.
I'm on a mission to help 100 basement waterproofing and foundation repair contractor businesses generate more leads online, get their marketing right and ultimately grow their business to new heights - just like I did for my own basement waterproofing and foundation repair.
I ran and sold my own basement waterproofing and foundation repair that did over $4M+ per year.
I've trained over 1500+ salesmen in the industry.
Current President of the Basement Health Association.
I've helped 40+ other basement waterproofing and foundation repair contractor businesses get their digital marketing to work for them.
If (like me) you like to skip ahead to the end of the page, here’s the rundown:
I’ll mail you my over 200-page book, "Proven Strategies to Maximize Your Digital Leads for Basement Waterproofing & Foundation Repair” (usually retailing for $9.95) for FREE.
CLICK THE BUTTON BELOW to get your FREE copy now! You won't regret it.
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